Trademark

A trademark is a name, symbol or logo which belongs to a company or person and is capable of being associated with its products or services.

A trademark's value lies in the goodwill associated with the mark in the minds of customers. Ownership and protection of trademarks is important. Those trademarks which qualify can be registered with the Trade Marks Registry. The use of trade marks can be licensed to third parties. The owner can prevent unauthorised use or infringement of trademarks which are registered - even if not registered a passing off action may be available.