Franchising

Franchising consists of selling a package of marketing experience and other business assistance to franchisees, who set up a business using the trade marks or service marks and the general get-up of the franchiser.

The franchisee will typically have a territory within which to sell the goods or services. Franchising benefits from an EU block exemption which defines those clauses that are acceptable under EU laws, thus avoiding the need for specific notification of the agreement to the European Commission.