Advertising Law

A UK Internet site that specialises in marketing and advertising law can be found here: Marketing Law. They state they are Europe's first dedicated on-line resource for advertising and marketing law. The site provides regularly updated information for brand-owners and marketing. A collection of forms for busy marketers can be downloaded from the site.

The ASA is the independent, self-regulatory body for non-broadcast advertisements in the UK. They administer the British Codes of Advertising and Sales Promotion to ensure that ads are legal, decent, honest and truthful.

A useful book is: Essential law for marketers which is published by leading legal publishers, Butterworths.

The Advertising Association is worth looking at bookmarking for the future.

The Direct Marketing Association aim is the promotion of industry best practice and seek to maintain and support an effective and credible system of self-regulation that meets the reasonable expectations of consumers and businesses.